lifecoach 500 Alida Tassone Alida Tassone Are you ready to create lasting Confidence?
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Alida Tassone

Confidence and Empowerment Coach 

Are you ready to create lasting Confidence?

OFFERINGS: Private coaching

FEES from $500 to $800 for coaching packages. more...

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About me

My name is Alida Tassone, Confidence and Empowerment Coach.

I help Men and Women transform the Confidence within themselves so they can reach their fullest potential in every area of their life.

I focus on Confidence and Mindset, (as opposed to skill-set) to help you gain awareness of your beliefs, thoughts and actions, in order to shift them to more empowering ones and allow you to create Confidence that Lasts!

Your Confidence is the one tool you have at your disposal to live the life you truly want. When you nurture it, strengthen it and develop it, it works with you towards making your life as good as YOU want it to be!

Together, we will go on a journey where you will discover how Powerful your Mind really is and how you can influence your own life for the better.

Coaching with me


I help people transform their Confidence to become who they really want to become and live AUTHENTIC lives.

My main focus is on helping people transform their Confidence to reach their fullest potential in EVERY area of their life!
I help Men and Women find the Confidence within themselves so they can reach their fullest potential in every area of their life.

The work we do focuses on your on the 3 Layers of Confidence (make sure you watch the video in the Concepts I work with section) and will work on all 3 of them at the same time. So we will focus on your Surface Layer – your physical Confidence, your Lifestyle Layer – the things that you do well where you source your Confidence from, and your Core Layer – how you feel about yourself and your self-esteem. We will also explore the things that you fear so you can move forward and experience things that you never thought you would.

Here’s how Coaching can help you transform your Confidence in important areas of your life such as:

Your Health
If you have health worries, I can help you figure out where the root cause lies
You’ll understand what’s going on at your deepest level and gain awareness on what the problem really is
You’ll create steps to make the necessary changes
You’ll create new mindsets to help you create long lasting change
You’ll notice a difference in your Confidence and how you feel about yourself
You’ll create a sustainable lifestyle that is right for you and your commitments

Your Social and Dating Life:
You’ll feel better about yourself having worked on all 3 layers so this will help you project your new found Confidence in social situations
You’ll project your authentic self – who you really are – and this will be felt at an energy level by those you socialise with
As a result, you’ll increase your social circle with the right kind of people for you
You will take more chances and approach those people you wouldn’t have felt comfortable approaching before and develop great friendships and relationships
As you work on how you feel about yourself, you will attract people who share your values and develop longer lasting relationships

Your Relationships:
If you’re already in a relationship, your communication with your partner will improve
You will develop a lifestyle based on keeping the spark alive and making your relationship deeper and stronger
Your relationship will feel like a partnership and you’ll feel able to “stay you” within the relationship.
You’ll feel ready to move forward to the next level of your relationship together

Your Working Life:
You’ll project your authentic self in your daily working life, resulting in better relationship with colleagues, peers, bosses and clients
Your communication will improve and you’ll be able to put your views across in a more assertive way
Your focus will improve as will your productivity
You will balance your career with the rest of your life to avoid burnout and keep your motivation high

Finding more time for you:
One of the consequences of improving your Confidence is that you’ll naturally want to balance out your life and you’ll spend time doing the things that make you happy
You’ll spend more time doing those things you want to get better at, or those things you’re already good at
You’ll find new things you want to try, even things you were perhaps once scared of
You’ll value the time you spend with yourself and will “make time” for peaceful moments throughout the day.
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Confidence doesn’t only affect just one single area of your life. It would be unproductive to just work on one area and leave the others unattended, so during Sessions, we look at ANY area of your life where you may be feeling you lack Confidence.

You are in the driving seat! You decide what you want to work on and what you want to achieve throughout the duration of our time together. You also do this for each session and we discuss what you’d like to achieve by the end of it. So, if we’re concentrating on a problem that’s going on in your working life one week, and the next something has happened in your social life that is affecting your Confidence, we work on that as well, always keeping an eye on the overall goal you have set.

Over the course of the session, I will go through exercises with you (depending on what we’re discussing) and we will also agree actions and challenges for you to take on during the week, designed to help you achieve what you want.
Remember, you are responsible for the results you want to achieve so make the sessions count!

Here are some of the results you can expect:
You’ll have direction, focus and clarity on your situation and circumstances.
You’ll make clearer decisions.
You’ll learn about yourself working from the inside-out.
You’ll learn to let go of those thoughts and beliefs that don’t serve you.
You’ll learn how to set some boundaries and be selective about what’s important in your life.
You’ll create more balance in your working and home life.
You’ll claim back your power and take responsibility for your results.
You’ll develop some new positive habits and feel more in control.
You’ll improve relationships at work and at home by improving how you communicate.
You’ll increase your confidence to be the best that you can possibly be.
You’ll have increased levels of energy and enthusiasm.
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1:1 Coaching Face to Face for London-based clients
Coaching available via Skype or telephone for those clients based in the UK, mainland Europe and the US

Experience, Certifications and Training

  • Personal Transformational Coaching Diploma Qualification from Animas Institute, recognised and accredited by the ILM, the ICF and the CTA.

October 2012: Obtained Personal Transformational Coaching Diploma Qualification from Animas Institute, (formerly known as The Smart School of Coaching), recognised and accredited by the Institute of Leadership and Management, the International Coaching Federation and the Complementary Therapists Association.

I am personally Coached and Supervised on a regular basis, which I believe is essential to provide the best service I can give my clients.

For the past 14 years, I have developed a career as an Executive Assistant. I am currently employed full time for a well known international consulting firm. I currently support 6 Senior Vice Presidents and a very talented team of Economists.

My interest in Personal Development and Self Mastery became a passion when I discovered Coaching back in 2005 and I met my first coach who inspired me a great deal.

What struck me is how different the focus is from therapy and counselling: Coaching focuses on the future and how to get you from where you are to where you want to be. Therapy and Counselling are useful when the problem is psychologically rooted or rooted in the past, but once the causes have been dealt with, Coaching can bring that inspiration to focus on the present and the future and how we want to live our lives.

Over the years I’ve used coaching at different times to help me with different aspects of my life, but at the core of them was a deeply rooted core confidence problem, which I feel I’ve been able to fully conquer with the help of Coaching.
I’ve always wanted to help and inspire people and I had been thinking about training as a coach myself for a while. There came a point when I just could not ignore the signs anymore, and I decided to go for it.

The inspiration I needed came when I started with my current coach, Tracey, as well as attending some inspirational workshops run by Matthew Hussey, a very talented life-coach whose work I have been following very closely.
The biggest sign, however, came when a friend of mine asked me to go with her to an introduction to Coaching week-end, organised by one of the better known training providers. Despite failing to inspire me to train with them, it did give me that nudge I needed to follow my passion, so I decided to do some more research and look at other providers.
I finally decided on The Smart School of Coaching (currently Animas Institute) and, after attending their introductory day, I never looked back! I started training with them on the 5th November 2011 and qualified on the 10th October 2012!
Confidence and Empowerment is a subject that fascinates me and that I am very close to. I have been inspired to make changes within myself with regards to my own confidence for a long time and I’ve pursued it as a life-long interest and development point for my own well being. I have learned – and am still learning! – from some amazing people who have inspired me to ‘pay it forward’ and give back some of what I have learned.

I am passionate about helping people develop and strengthen their confidence as much as my mentors, teachers and coaches have helped me!
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Fee description

Fees: from $500 to $800

I offer 3 month packages to help you start making the relevant changes in your life.

Prices are in GBP - contact me if you are in the United States for accurate prices in USD.


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