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3 Steps To Get Your First Coaching Client


Letting Your Ideal Client Get to Know You

Starting out as a coach is not easy – just like starting out with any other type of business. You need to be able to understand the basic principles of coaching while also learning new things about the practice. Here are three steps to get your first coaching client.

#1 Getting Started Right

First and foremost, you need to get started with the business properly. Identifying your area of specialty and then researching your audience to know your ideal client will be the first steps you take to become a good coach and find your first coaching client.

Instead of being a general coaching adviser, you need to choose a particular niche that you will specialize in. This will not only make you an expert in that niche, but it will also make your reputation better and make you look like a reputable specialist. Here are some things to consider when choosing your specialty:

  • Make A List of Your Interests: Make a list of the topics you are genuinely interested in. Building a career in coaching will take a lot of time, so you need to make sure that you don’t get bored with what you are doing. Bonus points if you already have some knowledge of the topics you like and put on your list.
  • Make A List of Popular Topics: Now, make a list of the topics that are currently popular among audiences. Note that you are doing it before any extensive research so you will be a bit biased, but don’t worry about it just yet because you will be able to find an audience even in unpopular niches.
  • Choose the Things That Intersect: Then, choose the topics that are present on both of your lists. If there are several niche topics on your interest list that correspond to a general topic on your popular list, then you can count that as an intersection and choose those topics.
  • Choose Only One Niche: Lastly, choose only one topic that you will be specializing on. The bottom line, determine two to three topics and choose which one of them you will work with already after the next step which is doing the research and determining your audience.

Once you have chosen your niche or specialty, you will need to do extensive research and decide who your target audience is because this is very closely related to understanding your niche. Once you do your research, you will have to build a portrait of your ideal client that will be your orienteer. Here are some tips on how you can do it:

  • Do Extensive Research: The keyword in this phrase is “extensive” or in-depth research. If you only touch upon the general topics of the industry, you will not see the full picture and your expectations might be skewed while your data will be quite biased.
  • Don’t Be Afraid to Reject: Don’t be afraid of rejecting a certain portion of the audience by specializing only on one particular niche. It’s not about how many potential customers you have but rather about how many clients you actually get for yourself.
  • Build Your Reputation: You will need to build your reputation from scratch and prove your credibility gradually which is probably much easier in a smaller niche that isn’t already populated by many other coaches like yourself. However, remember that being patient is still very important.
  • Specialize in One Area: Once again, you need to specialize in only one area. If you had several topics chosen in the previous step, this is the time to get rid of them all except for one which will be the one you work with. The next steps will require you to focus only on this topic you chose, so there is no going back.

#2 Creating Your Elevator Speech

Creating your elevator speech might sound easy, but it is actually not as simple as it seems, especially if it is your first time doing this. Your elevator speech will have to be only 30 seconds long, and during this time, you will need to be able to describe what makes you remarkable. Here are some tips on how to create your elevator speech:

  • Make It Short and Simple: Make your speech as short and as simple as possible. It should be a maximum of 30 seconds long! It’s hard to put everything you say in just a few sentences, but you really won’t have much time to introduce yourself properly before people lose interest. Your success as a coach depends on your ability to “sell” yourself fast.
  • Show All Your Passion: Showing that you really enjoy what you are doing and you know what you are talking about can be a very positive trait for your elevator speech. It shows your listeners that you are genuine and sincere with what you are talking about.
  • Don’t Use Industry Jargon: The majority of people you will meet probably will not understand what you are talking about if you keep using industry jargon and terminology. Yes, this can show that you are smart, but it won’t help you to communicate your main point and get people hooked.
  • Put It Through Several Edits: Always put your elevator speech through several edits and always keep developing and improving it. You can read it to your colleagues, friends, or relatives to get some feedback on what they think should be changed.
  • Memorize and Practice It: This is an obvious one but knowing your elevator speech “so-so” will not get you anywhere. You need to memorize it by heart and practice it in the mirror to hear how it sounds and see how you want to look like when presenting it to someone else.

#3 Changing from The Inside

Finally, you will not only need to change the things on the outside but also focus on changing yourself from the inside. First, you will have to let your ideal client get to know you better, and then, you will need to make it easy to do business with you. Don’t worry, these two are probably more fun than the previous stages where you “set everything up”.

Letting your ideal client get to know you better can work wonders if you just allow your audience to truly get to trust you. Here are some working tips on how you should structure your strategy to let potential customers know you better:

  • Send Helpful Resources: Ask your potential customers and current clients to give you their emails or directly subscribe to your mail list through your website. Once they do, send them out helpful resources like articles, e-books, and more.
  • Invite Potential Clients: When you know that you will be participating in some kind of event, always invite your potential clients. You can do this with your mail list by sending out invites to those who haven’t used your products or services yet.
  • Have Social Media Accounts: Social media marketing is one of the most effective types of digital marketing and can help you get closer to your target audience while letting them learn more about you in return.
  • Meet Up with Your Clients Often: Meeting up with your clients often will show that you don’t forget about them once they pay you for your product or service. Show them you are willing to engage with them as much as possible.
  • Be A Public Figure: Being a public figure is difficult, but you probably should have expected this if you decided to become a coach. Put yourself “out there” and let people see you.
  • Don’t Be Afraid to Get Personal: Letting people know about something personal from your life will show them that you are a real person just like they are rather than someone who only wants their money.

The final step is to make it easy to do business with you, and this can be achieved in a variety of ways that are often completely different from each other. Here are some tactics you can start using:

  • Provide Clear Payment Options: You can lose many potential customers just because they didn’t understand how to pay you or were afraid that your website wasn’t a safe place to make payments, so make sure to work on your payment options.
  • Have A Variety of Products or Services: Having several offers is always better than having only one because it might suit every person. Try to add some variety to your products or services.
  • Let Your Clients Easily Get in Touch with You: Communication is essential for good business, so always make sure that your clients can easily get in touch with you via phone, social media, email, and so on.
  • Perhaps Form Your Own Team: Lastly, you can even consider forming your own team after you have reached a certain milestone. This team will make your coaching business easier to manage.

Final Thoughts

To sum up, becoming a coach and finding your first clients might take some time, but with enough dedication and hard work, you will definitely see some kind of results after you put in the time and effort required to get started.


Frank Hamilton has been working as an editor at review service Online Writers Rating. He is a professional writing expert in such topics as blogging, digital marketing and self-education. He also loves traveling and speaks Spanish, French, German and English.


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  • Sarah
    February 17, 2021

    Thanks for putting this together, so helpful!

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