Article Learn how to promote your coaching business with the help of webinars 0 2020 Life coaching https://www.lifecoachhub.com/img/uploads/articles/thumbs/1063_1599765931.jpg Getting coaching clients life coaching Lifecoachhub Pty Ltd LifeCoachHub

How to Promote Your Life Coaching Business with the Help of Webinars

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TAGS: coaching, life coaching, business coaching, coach, life coach, self help, personal development webinar, success, tips, coaching, life coach

Before Hosting Your Webinar

Utilizing Webinars

Webinars are one of the best tools for business owners to market and sell their business services without having to make sales calls. Webinars help you shift your focus from promoting your business to helping your clients solve their problems.

When hosting a webinar, attendees can help you learn more about yourself and your expertise without having to commit. Most sales strategies take more than seven steps before closing the sale. On the other hand, webinars allow you to reach a lot of people thus saving you time, money, and energy that goes along with making calls and setting appointments.

A research study was conducted last year to find out whether advisors and coaches used webinars to promote their businesses. The findings were astonishing because none of the participants had ever hosted webinars before. Yet, more than 50 percent were speaking regularly. A webinar is a tool that allows you to interact with your clients from the comfort of your home or office.

The main reason why most coaches and advisors don’t do webinars is that they think a webinar is not the ideal tool for their business. The truth is, webinars play a critical role in coaching businesses. They are simple and affordable platforms. It is a mainstream marketing tool because a lot of people have embraced it.

A study conducted by WebinarJam found out that businesses that use webinars regularly are generating at least half of their total revenue from them. And this kind of revenue is right for most businesses. Today we are going to share with you a few practical tips that will help you host a successful webinar. Let’s get started!

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1.    Choose a reputable platform

The first and most important thing is choosing a reliable webinar platform. Reputable and reliable webinar platforms make it easy for potential clients to register because they usually support multiple registration ways. For instance, some people might watch your webinar using their smartphones while others might want to watch from their computers.

Some webinar platforms are full of annoying adverts than can drive your clients away. Others might have a limited number of attendees. And this can also drive away potential clients. You should look at the features of the webinar platform to know what works for you.

2.    Choose the right time

To promote your coaching business, you have to host your webinar at a time that allows for the highest number of attendees. The best time to host entirely depends on your target market.

A study conducted by WhatCounts found out that Wednesdays and Thursdays are the best days for businesses to host webinars because Mondays and Fridays are usually filled with catch-up and eleventh-hour tasks.

Google Analytics can help you determine the day and time with the highest traffic in your region to boost your sales and revenues. For instance, if your business is based in the UK, the last thing you’d want to do is host your webinar in the middle of the night.

You can always experiment on different days and times to see what works for you. Comparing the attendance rates will help you make informed decisions.

3.    Invest in the right equipment

The equipment you choose greatly determines your success or failure. Instead of using built-in microphones on your desktop or laptop, consider using a headset microphone to ensure that your attendees can hear you clearly.

It’s also important to have spare batteries and a backup computer for your equipment in case technical faults arise. You should also print a few extra copies of your slides in case you encounter a glitch. Investing in the right equipment will enhance the quality of your webinar and ensure that your attendees enjoy the experience.

4.    Promote your webinar

To get more attendees, you need to start marketing your event as early as you can. Begin by creating a captivating landing page that introduces the topic of your webinar, speakers, hosting date and time and a call-to-action for people who sign up.

You can also use social media platforms to promote your webinar by creating a memorable hashtag that will encourage people to sign up and participate online. You should consider posting a short video to give your attendees a glimpse of what they should expect in the webinar.

Publishing a blog post that previews the topic of your webinar is important. Finally, sending email reminders before and on the day of the webinar will enable you to capture a larger market.

5.    Choose an interesting topic

Choosing a topic that does not excite your audience will make it extremely difficult for you to encourage them to stay, let alone attend in the first place.

When choosing a topic, you need to focus on a specific idea that resonates with your audience. If you have a broad idea, narrow it down, and focus on one section in great detail. A webinar that focuses on one detail is more useful than a broad one which focuses on nothing.

Whether you are educating your attendees about the products or services that you offer or the trends in the market, you need to provide valuable content, communicate your message clearly, and share a few actionable tips.

You need to add some photos to make your presentation appealing. Using high-quality images will help in keeping your audience alert and interested during the presentation.

6.    Keep your audience engaged

Even if you’ll spend a lot of time on your script, you shouldn’t forget to engage with your attendees during the webinar. Asking your attendees questions will help you get valuable feedback. It’s important to leave a few minutes at the end of the session to answer their questions. Some platforms have a polling feature that you can incorporate into your webinar.

7.    Practice makes perfect

Practice your webinar several times before going live to ensure that everything goes as planned. Rehearse your presentation a few days before the event to ensure that your equipment is operating properly. Clean your computer to optimize its performance.

Preparing and practicing as early as you can will help you avoid issues that could harm your business in the long run.

8.    Follow up

After hosting the webinar, you should follow up with the attendees by thanking them for attending and asking them to provide feedback. You can also send a recording to people who registered but didn’t attend. Offering webinar highlights will encourage people to attend in the future.

9.    Measure your results

After hosting your webinar, you need to evaluate your performance. Use the platform’s metrics to analyze the number of people who registered and those who attended. You can share your results with other coaches to find out which areas you need to improve. For greater success, incorporate your findings with audience feedback.

Conclusion

Before hosting your webinar, you need to research extensively on your target market. Understanding the problems your target market is facing will help you solve and connect with them. Working with other successful coaches will greatly improve your performance.

Author Bio:

Michael Gorman is a highly skilled freelance writer and proofreader from the UK who currently works at essay writing service and superior paper writing service. Being interested in everyday development, he writes various blog posts at essay writing service and discovers new aspects of human existence every day.


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The material in this site is intended to be of general informational use and is not intended to constitute medical advice, probable diagnosis, recommended treatments, or professional advice. Readers should consult with a licensed professional to get advice for their individual situation. See the Disclaimer and Terms of Use for more information. Copyright Life Coach Hub Ltd 2016. A community of life coaches dedicated to improving your life.
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