lifecoach 150 Pia Cato Pia Cato I help home cake bakers create the business of their dreams.
Coach Pia Cato
  • Coaching hours 6 Coaching hours
  • Recommendations icon 1 Recommendation
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Pia Cato

Start-up Cake Business Coach 
Cheltenham, England, United Kingdom

I help home cake bakers create the business of their dreams.

About me

I am passionate about four things, cakes, business, helping others and life!

I launched my own cake business back in 2009 and have grown it to become a successful wedding cake business in the Gloucestershire area. And now I would love to help you do the same.

My journey to success as been exciting, hard, stressful and enjoyable. Every stage has been completely different but I wouldn't have given it up for the world. I have had amazing highs, such as visiting the Duke of York at Buckingham Palace with a box of my signature cakes, to awful lows, such as making half my staff redundant. But going through these stages as given a tremendous insight into business and enabled me a created a business that gives me the life I want and makes me extremely happy.

I work with clients who want to make the most of their life by doing something that they love. Cake creating is such a fantastic business choice and providing you lay the foundations correctly you can make it a successful, profitable and fulfilling business.

I know you can do it.

Coaching with me


Through my cake business mentoring services, I help you:

> Become the business owner and create the dream cake business you have always wanted.

> Understand how to price your cakes to make a profit to enable you to grow your business and pay yourself a salary.

> Define your current cake niche so that you have clear target customers to aim your business strategy towards.

> Learn how to take control of your day and minimise stress.

> Learn how to become a savvy marketer utilising social media as well as online and printed press to create a 'buzz' that drives traffic to your website and generates leads.

> Discover how to use sales techniques that secure orders and keep customers returning.

> Explore the best online tools to use to help save your business time and money.

> Gain confidence and a positive business mind set

> Be your accountability partner.

> Help you focus on your goals.


Through private one-to-one services I will customise each session to meet your needs and your style. If you want a lot of hand-holding I can offer that, if you are after a little less support but just want a sounding board I can offer that too. It is completely up to you.

I am firm believer of taking little steps at your own pace in order to reach your end goal, no matter how big or small.

Together I will help you, educate you and inspire you so that you can create the cake business of your dreams.


Please feel free to visit my shop to see the details of my offerings.


I offer private coaching sessions by the hour or as an ongoing subscription via phone, online video call or in-person if you live in the Cheltenham area.


I offer online coaching sessions by the hour or as an ongoing subscription through the Life Coach hub, or via email.

Experience, Certifications and Training

  • Marketing Management and Media Communications (BA) degree

Young Enterprise Mentor
Inspiring and helping A-level children (16-17 years old) set up their own business for a full school year.

Fee description

Fees: from $150 to $1200


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