Christian Banach

I have 20+ years of experience as an agency owner, new business director, and a sales team leader. He has sold over $15MM in new business to companies like Anheuser-Busch, Kohl’s, MillerCoors, White Castle, and Pernod-Ricard, among others.

I help sales reps sell to the C-suite and advance their careers in enterprise sales using science-based strategies and tactics. I also help companies build outbound sales programs that create a predictable and scalable pipeline to win new business from their dream clients.

I currently serve as VP, Business Development Director of Genuine Interactive (a part of Jack Morton and IPG) where he was recruited to build, implement, and lead the outbound sales program across the agency’s Boston, New York, and Chicago offices.

Previously, I was Vice President at Catapult New Business, the leading outsourced outbound sales firm for agencies. He led new business strategy for 60+ agencies and coached/trained a team of business development directors that grew 140% during his tenure.

Before Catapult, I founded and ran Global Adrenaline, an event marketing and production agency that he started in high school. The agency serviced a robust list of companies, including Allstate, Anheuser-Busch, Disney, and Toyota.