lifecoach 147 Sean Flanagan Sean Flanagan I help people who are sick of dieting to lose weight without feeling restricted.
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Sean Flanagan

Weight Loss Coach 
Oakland, California, United States

I help people who are sick of dieting to lose weight without feeling restricted.

About me

Feel like the reason you can't lose weight is because you don't have enough willpower or motivation?

What if I told you that the problem isn't that at all, but instead that you're struggling precisely because the ways you keep trying to lose weight rely excessively on willpower and motivation?

Typical weight loss approaches are destined to fail because they require an unreasonable amount of mental energy, time, or both. It's simply not sustainable to lose weight in a way that makes you feel like you're constantly straining to make progress while also balancing your other priorities in life and enjoying food like a normal person.

I help people who are sick of dieting to lose weight without feeling restricted.

I do this by making the process as simple as possible while always keeping an eye on sustainability.

Instead of lists of foods you can't have, we collaborate and figure out behaviors that will fit into your life and help you move towards your goals.

But my 1-on-1 coaching services aren't for everyone. In order for me to invest a significant portion of my schedule in you, you’re going to need to meet some strict (but reasonable) criteria. Here’s who I CAN help:

-You must be interested in losing 20 lbs (or more). The world doesn’t need more coaches helping lean people become even leaner. I want to help people who are struggling with their weight, not just the last couple pounds.

-You must not have any interest in aesthetic-based fitness competitions (one where you get on a stage in a bikini). This is for similar reasons as #1, plus preparing for those is a great way to develop an eating disorder. So not only will I not work with someone to help them prepare for one, I don’t even want to work with anyone who finds them appealing.

-You must not already be working with a coach who you plan on sticking with. Mixing and matching approaches from different philosophies is a recipe for disappointment.

-You must be willing to try new methods that AREN’T based on calculating calories or macronutrients. I know how to use those things… and I prefer not to. In order for me to do my best work helping you, I need you to be willing to look at your behaviors more broadly than just how many calories of this or how many grams of that MyFitnessPal tells you you’ve eaten.

Coaching with me


Fat Loss That Doesn’t Compromise Your Physical or Emotional Health – feeling terrible and stressed is the old way. We’re leaving that behind.

Less Stress about Food – you don’t need to be “perfect” with your diet or follow a strict plan. You just need to put one foot in front of the other and make small improvements over time to get big results.

Confidence from knowing that you’re doing what works for you so you can ignore all of the outside voices telling you the 10,000 things you “need to do” to get results.

More Energy – by carrying around less weight all day long, you can attack the day like an espresso drinking cheetah (okay, some hyperbole)

No More Squirming to Fit into Your Jeans (and then buying newer, tighter ones)

Feeling More like a Participant in Life Rather Than a Spectator – from having more energy, being able to move more comfortably, and from greater confidence.


Fully Customized – I don’t believe in one-sized-fits-all programs. I want to get to know you and your needs – and strategize appropriately.

Suitable for All Levels – I have some clients who are already athletic and advanced with nutrition – and I have some clients who barely ate vegetables before they met me. Because I fully customize the entire coaching strategy, I’m able to meet you where you’re at rather than forcing you to follow “The Sean Flanagan System” or some crap like that.

Collaborative Coaching – I’m an expert on fitness and nutrition. You’re an expert on being you. Both sets of expertise are important – it’s my job to work with you so we can figure out what the right next step is. I don’t believe in telling you what to do and you having no say – I’m your coach, not your dictator.

No-Nonsense – I do my best to remain scientifically accurate and up-to-date, as well as keep things simple for you as my client. You won’t hear me recommending silly pseudoscientific fad diets or gimmicks – likewise, I won’t talk your head off for 10 minutes about the ATP regeneration cycle during anaerobic exercise.

Comprehensive – I am able to help you from a variety of angles so you just need one coach rather than two or three. I am able to help with creating healthy habits, nutrition strategy, and exercise strategy. And if you need a completely customized exercise program, I collaborate with program design specialist Rolando Real to make sure I can fully address your needs.
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Personalized step-by-step plan for building habits to help you address the unique obstacles that are keeping the extra pounds on you.


All of my coaching is online and/or via phone.

Short courses or group coaching

At the time of writing this, over 300 people have participated in my community and coaching program The Habit Project. In this program people work on building habits to lose weight and keep it off without restrictive dieting or other nonsense.

Experience, Certifications and Training

  • Certified Nutrition Coach (Precision Nutrition)
  • Certified Personal Trainer (National Strength & Conditioning Association)

Well hello there, I’m Sean Flanagan – I like Peruvian food and long walks on the beach…

I’ve worked with clients in the fitness industry one way or another for nearly a decade. From working as a personal trainer, I realized it’s woefully inadequate to JUST focus on exercise. So in 2012 I started coaching nutrition and fat loss clients online.

From working with hundreds of clients now, I have learned that most people struggle in very similar ways. 1) Largely knowing what to do, but not clear on HOW to make it work for them. And 2) Trying too many things at once and/or utilizing extreme diet or exercise measures that leave them overwhelmed and burned out.

The solution isn’t simply “more fitness information”, but rather the precise integration of coaching psychology, nutrition, and exercise strategy.

By focusing on making one change at a time, I help clients build one success on top of another – over and over again. I do this by getting to know you as a unique person with unique needs and by customizing an appropriate strategy to help you.

My goal isn’t to get you “bikini ready” for a one-time event – I want to help you get a lean and healthy body that you can maintain for good.
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Fee description

Fees: from $147 to $347

Rates range based on type of program (1-on-1 vs group) as well as format (email/private message exclusively vs phone support). All services are billed automatically every 4 weeks and with no long-term commitment.


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