Article Learn how to drive conversions and get new clients with email marketing for life coaches 1 2021 Life coaching Getting coaching clients life coaching Lifecoachhub Pty Ltd LifeCoachHub

5 Email Marketing Tips For Life Coaches To Get Better Conversions

TAGS: coaching, life coaching, business coaching, coach, life coach, self help, personal development email marketing, marketing for coaches, life coaching, counseling

Life Coaching is More Than Counselling

Everyone wants to achieve their goals and fulfill their desires. Many people are willing to put as much effort as they can into their goals, but sometimes, they may get stuck, no matter how much effort they put into what they do. When challenges seem too tough to overcome and finding a solution seems impossible, it’s important to have someone by your side who can give helpful advice. Life coaches do exactly that, giving their clients some motivation and helping them find the right approach.

Life coaching is much more than just counseling. In fact, it combines counseling, problem-solving, and mentoring. Life coaches can help their clients achieve a whole variety of goals, both professional and personal. Even though life coaches work with different clients, including business owners and executives, they often find it hard to attract new clients, and the reason is tough competition. In this article, we will consider email marketing. A good email marketing strategy can work wonders when it comes to driving conversions. First, let’s consider email marketing in more detail. Why do you need email marketing for your life-coaching business?

Why Email Marketing Is a Great Solution

Email is one of the oldest channels used by digital marketers, so is it still effective? Surprisingly, email is one of the best channels for driving conversions. 47% of marketers say that email is the most effective marketing channel, with social media being the favorite channel for only 39% of marketers. Email has an amazing ROI, generating up to $38 for each dollar spent. Another good thing about email marketing is that it generates quality leads. People who sign up for your emails want to hear from you, and they’re interested in your coaching brand.

Unless you’re spamming random people with your emails, people from your email list give you access to their inboxes. People check their inboxes regularly and if your emails are good, they will attract attention. You can send newsletters to help your subscribers learn more about your values and coaching approaches. You can also use calls to action to drive visitors to your website. Besides, you can communicate directly with your subscribers, which makes emails not only efficient but also engaging.

Email makes it easy to start and maintain a conversation with the recipients. You can ask them various questions and encourage them to click “reply” to answer. Given that life-coaching business is all about conversation and establishing a connection, email is a perfect channel. You can communicate with recipients via email and add social media buttons so that they can reach you through any channel they like.


Main Types of Email Marketing

Those who are new to email marketing may not understand how diverse it is. Email marketing is not only about sending newsletters, even though newsletters are a part of email marketing. Newsletters aren’t personalized because you send them to all subscribers from your list. However, newsletters are time-sensitive, which means that you should send them at a certain time. For instance, if you want to share experiences from your trip or if you’re preparing an event, this is the right moment to send a newsletter.

Another common type of email is autoresponder emails. They are completely different from newsletters. You can send autoresponders based on different triggers. The majority of triggers used by marketers are time-based triggers — for example, you can send autoresponders several days after signup. However, the most important thing about autoresponders is that they are personalized because even if the content is the same, recipients will get them at a different time. As a result, the content of autoresponders should be different from that of newsletters. Announcing your event in an autoresponder would be a bad choice, while using evergreen content is a great idea.

There are also behavioral-based emails. These emails depend on your recipients’ website behavior. For example, eCommerce businesses send emails to users who abandoned their shopping carts. There are many types of behavioral emails, and most of them are useful for SaaS and eCommerce companies. Although coaches are less likely to benefit from behavioral-based emails, you can still use them sometimes. For example, you may suggest relevant webinars to people who search for certain information or read certain articles on your website.

5 Tips for Life Coaches to Increase Conversions

  1. Send your newsletter weekly
    The secret to sending newsletters is not to be too concerned about timing. Your recipients will read your newsletter when the title catches their attention, and you cannot read their minds so guessing the right time for all recipients is impossible. Perhaps, the best approach is to test different days and hours to determine when you have the highest open rates.

Along with your regular newsletter emails, you can also send additional emails when you launch a special offer or when it’s about to end. A couple of extra emails won’t annoy your recipients much and they will help you make sure that no one of the recipients is angry that you didn’t inform them about the offer on time.

  1. Offer something for a signup
    When people sign up for your emails, you can help them realize that they’ve made the right choice by offering something useful and relevant. You can give them something that will serve as a perfect introduction to your work and your coaching methods. For instance, you can offer a workbook, presentation, or access to an online library of sources.

At the same time, it’s important not to give your recipients too many treats because they may not use them, and the engagement level will decline. You may send an autoresponder with a link to an online course for beginners and follow it with a webinar or a link to your About page. You can also include a link to your FAQ section so that your recipients can quickly clarify all the details about you.

  1. Make your recipients feel special
    You can always give your recipients something unique that they can only get from your emails. For example, you can offer access to a Q&A video call, a webinar, or a workbook that you don’t release anywhere else. Once your audience is engaged, they may stay in touch with you on social media but become inactive subscribers, so you should give them a reason to stay on your list. Unique content and VIP features will make your email subscribers feel special.
  2. Create separate email lists for different offers and use autoresponders
    Working with email lists is a time-consuming task so you may feel tempted to only create a couple of lists for your VIP clients and those who you’ve coached for a long time. However, the more lists you have, the more precise your targeting is. A great approach is to create separate lists for users who’ve purchased different offerings.

This way, you’ll be able to offer perfectly targeted and relevant content. Besides, you’ll be able to schedule autoresponders with a different frequency. For example, some of your recipients may receive emails twice a month, while others can get them every week or twice a week.

  1. Keep in mind that you don’t bother people with your emails
    Life coaches often tend to be too sensitive about the feelings and wishes of others. If this is your case, you may feel that you’re bothering people with your newsletters. This isn’t the right attitude because you may decide to send fewer emails, and this isn’t what you and your subscribers need. People who opted for your emails need help and they are looking for helpful information.

You don’t bother your subscribers as long as you offer valuable and relevant information. If you let them know about your great offer, such an email also communicates value. People from your list want to stay informed about your offers, and you must help them with it. If they realize that they don’t want to hear from you, they can simply unsubscribe.

Bonus Tip: Newsletters Require Dedication

No matter whether you send your emails on a monthly or weekly basis, you should create content. Therefore, you should dedicate enough time to figuring out the needs of your recipients and writing the content itself. Develop an ideal client persona and think of what they struggle with. Focus on the underlying problems and make sure to deliver deep insights — this way, you will also build your distinctive philosophy. Your emails should also be perfect in terms of grammar, spelling, and punctuation. Of course, not every life coach was born a brilliant writer, so you may consider hiring a professional writer who can help you with the writing process. There are many writing services available online, and you can check out reviews of companies to choose the right one.

Wrapping Up

Email marketing is very effective, and life coaches can use it as successfully as any other type of business. Follow our simple tips to create better emails that will actually provide value and help you get better conversions.

About the author

Nancy P. Howard has been working as writing expert at all top reviews. She is also a professional writer in such topics as blogging, IT and marketing. She loves travelling, photography and is always welcome to meet new people.


Contact me




  • neha kumbhare
    July 30, 2021

    Thanks for the article!

Join our coaching community

Life Coach Hub will propel your coaching business to the next level.

  • Create your own coach profile in the directory.
  • Gain new clients and establish yourself as an expert in your niche
  • Automate and organize your coaching with our online coaching software.
Find out More

The material in this site is intended to be of general informational use and is not intended to constitute medical advice, probable diagnosis, recommended treatments, or professional advice. Readers should consult with a licensed professional to get advice for their individual situation. See the Disclaimer and Terms of Use for more information. Copyright Life Coach Hub Ltd 2016. A community of life coaches dedicated to improving your life.
We Noticed You're Blocking Ads
We rely on advertisers to help support our free coaching advice.
Please whitelist us.