Article Writing great social media posts can boost your coaching business--learn how with these tips 1 2020 Life coaching https://www.lifecoachhub.com/img/uploads/articles/thumbs/1064_1600198867.jpg Getting coaching clients life coaching Lifecoachhub Pty Ltd LifeCoachHub

A Complete Guide for Coaches to Write Great Social Media Posts

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TAGS: coaching, life coaching, business coaching, coach, life coach, self help, personal development coaching, social media, tips, webinar

Communication is the Key to Being

The power of social media

Writing content for social media can be a challenging task that can be facilitated with the help of a writing coach. You can use the help of a writing service to guide yourself on the way to writing engaging posts.

Life coaching is a rewarding career that requires a set of skills to help people achieve their goals and fulfill their potential. Communication is key to being an effective life coach since you need to reach out to your clients and attract them. While you can always use face-to-face sessions to help your clients, you shouldn’t miss out on the great opportunities offered by the Internet, and especially social media.

The power of social media in attracting people to your life coaching business is so massive that you can’t ignore it. But writing engaging social media posts that relate to the audience and encourage them to engage more with your content is not easy. You’ll want to take time to write content that resonates with users. Here’s a complete guide to writing for social media that converts users to clients.

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Identify your Target Audience

Knowing your audience is essential for creating useful social media posts. You want to create content that adds value to your audience and encourages them to take further action. After all, your audience determines what you say and how you say it.

A key element of knowing your audience is identifying their needs, interests, and concerns. This way, you help to see what you really can offer them by showing how deeply you understand them.

Even the language you use in your social media posts differs based on the kind of audience you have. While you can have your own style of writing to stand out from others, make sure to write in a way that doesn’t put off the users.

Your audience also determines what kind of social media you choose. Different platforms are popular with different users of various age groups, as well as different social, educational, and professional statuses.

For example, Instagram is mostly used by young people, while Facebook and LinkedIn are more popular among older people.

Don’t Overwhelm the Audience

Today’s social media users have limited attention spans and are easily distracted. Keeping them engaged is a very challenging task if you are writing for social media. Don’t make them ignore your posts by writing lengthy and tedious paragraphs and bombarding them with information. Be brief and informative at the same time.

Pay particular attention to the first three or four words of your posts to catch their eyes. Give them something that holds their attention long enough to finish reading your post and take further action.

If you don’t know how to start and what to write about, a writing coach is a great source to give you ideas for social media writing.

Post a Variety of Content

Diversity is another key element of effective social media writing. Post a combination of different forms of content to avoid making the readers bored. Here’s what you can include in your content while writing for social media:

  • Ask a question: this is one of the best ways to both engage your audience and get to know their interests and concerns.
  • Blog posts: if you have a website and publish content in the form of blog posts, social media is a great medium to share excerpts of those posts and encourage users to head to your website to read more.
  • Testimonials: as a life coach, you need to show your audience how you can help them. Your previous clients can be a great source of content for your social media posts. You could ask them to write a testimonial and post it on your social media pages.
  • Daily reminders: life coaches are here to help people thrive in their personal or professional lives. So you can post quick tips or daily reminders on the topics that are both useful and attractive for your audience.
  • Inspirational quotes: an excellent feature that lends itself to the field of life coaching. You could either use your own pieces of advice in the form of inspirational quotes or the ones from other famous and successful people.
  • Answer FAQs: this will help you and your audience at the same time. More often than not, businesses receive the same questions over and over again. It is an excellent opportunity for you to create useful content for your social media and, at the same time, help users find answers to their questions.

Whatever you post, make sure the content is authentic and designed to help the audience from the depth of your heart. People can feel what information is solving their problems and what posts are trying to sell anything. If you have problems in terms of the post creation process, an essay writer can always show you how to write heartfelt content.

Include Images in your Social Media Posts

It’s a well known fact that a picture speaks a thousand words. Choosing an image that is relevant to your post can go a long way before inviting users to engage with your post.

Pictures give a visual appeal to your post and complement the message you want to send.

For branding purposes, it’s also a good idea to include elements of your brand in the image to make it stick in the minds of users.

And don’t forget that some social networking platforms are more geared to using images rather than texts, like Pinterest and Instagram. For these platforms, you need high-quality images that catch the attention of the audience at first glance.

Drive Engagement Through Social Media Posts

Social media writing is more than just the process of creating content for users to read. You also want them to engage with your posts and perform actions to show they truly relate to your content.

There are many ways to drive engagement in social media writing. You can ask them questions about their own experiences. Ask them if they agree or disagree with what you said, or if they like your post or not.

Also, add a call to action elements like “contact us” at the end of your post to drive more traffic to your website.

Choose the Right Social Media Platforms

As we mentioned earlier, various social media platforms are popular with specific groups of people, which requires posting different content for each platform. With more than 3.8 billion social media users in the world, knowing the features of each platform will help you decide on the best kind of content for each:

  • Facebook: although posts for social media need to be short, on Facebook, you can write longer posts. But make sure to add visuals like a photo or a video to make your post more engaging.
  • Twitter: the 280-character limit on Twitter can be a challenge for social media writing. So, you should be to-the-point and use hashtags efficiently. Also, you can include an image and links to your blog posts and website.
  • Instagram: it is a highly visual social network that is not perfect for lengthy posts. You can use as many hashtags as you want to attract more viewers. Include engaging elements in your images or videos to encourage the users to read your captions.
  • LinkedIn: Because it is a social network for professionals, the content you create needs to be catered to this environment. It’s perfect for long posts that are professional and display your expertise and knowledge. You can also include images to attract more readers.  

It’s more than Posting Content

While writing for social media should be your primary goal to attract social media users, it’s not the only thing you should focus on. Users engage with your posts through leaving comments, which is a great opportunity for you to get them more involved with your posts.

Try to reply to all the comments so that users  can feel you value their presence on your social media page. You don’t need to sound formal on social media since social media platforms are more laid-back means of communication. Have a friendly tone, and make sure you sound like a friend who genuinely wants to help.

Include call to action features with a positive tone whenever you can in your replies to help users get more involved.

Bottom Line

If you’re a life coach who tries to support your client to get the most out of their lives, don’t miss out on the opportunity that social media has created. With the presence of a wide range of social media users, writing useful content for social media is an excellent path to connecting to more potential clients.

All you need to do is think of what your prospective clients need to know and present it in the most appealing way through social media writing.

Author Bio

James Baxter is a life coach who’s trying to expand the scope of his audience and help a wide range of people with their issues. He has a website where he publishes daily blog posts and engages with his clients. Knowing the enormous potential of social media writing, he is planning to tap into this infinite world and expand his reach.

Obviously, there are many social media platforms out there, each having different features that make them suitable for specific kinds of content. He says, “There are services that can write my essay online, so I can use the services of a writing company to help me with my social media writing.”  


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COMMENTS

  • dejaol sone
    October 29, 2020

    If you want to make your dreams come true, the first thing you have to do is wake up to a fun quiz!

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