Article Writing great social media posts can boost your coaching business--learn how with these tips 1 2023 Life coaching How to get coaching clients life coaching Lifecoachhub Pty Ltd LifeCoachHub

Top 10 Life Coach Content Ideas: A Complete Guide for Coaches to Write Great Social Media Posts

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Communication is the Key to Being

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The power of social media

Writing content for social media can be a challenging task that can be facilitated with the help of a writing coach. You can use the help of a writing service to guide yourself on the way to writing engaging posts.

Life coaching is a rewarding career that requires a set of skills to help people achieve their goals and fulfill their potential. Communication is key to being an effective life coach since you need to reach out to your clients and attract them. While you can always use face-to-face sessions to help your clients, you shouldn’t miss out on the great opportunities offered by the Internet, and especially social media.

The power of social media in attracting people to your life coaching business is so massive that you can’t ignore it. But writing engaging social media posts that relate to the audience and encourage them to engage more with your content is not easy. You’ll want to take time to write content that resonates with users. 

Here’s a complete guide to writing for social media that converts users to clients.


#1 Identify your target audience 

A key element of knowing your audience is identifying their needs, interests, and concerns.

Knowing your audience is essential for creating useful social media posts. You want to create content that adds value to your audience and encourages them to take further action. After all, your audience determines what you say and how you say it.

A key element of knowing your audience is identifying their needs, interests, and concerns. This way, you help to see what you really can offer them by showing how deeply you understand them.

Even the language you use in your social media posts differs based on the kind of audience you have. While you can have your own style of writing to stand out from others, make sure to write in a way that doesn’t put off the users.

When it comes to social media, your vibe attracts your tribe. Felicia Lin Coaching Quote

Your audience also determines what kind of social media you choose. Different platforms are popular with different users of various age groups, as well as different social, educational, and professional statuses.

For example, Instagram is mostly used by young people, while Facebook and LinkedIn are more popular among older people.

#2 Don’t overwhelm the audience 

Today’s social media users have limited attention spans and are easily distracted. Keeping them engaged is a very challenging task if you are writing for social media. Don’t make them ignore your posts by writing lengthy and tedious paragraphs and bombarding them with information. Be brief and informative at the same time.

Man suffers from information overload

Pay particular attention to the first three or four words of your posts to catch their eyes. Give them something that holds their attention long enough to finish reading your post and take further action.

If you don’t know how to start and what to write about, a writing coach is a great source to give you ideas for social media writing.

#3 Craft a catchy headline

Grabbing your audience's attention starts with a catchy and irresistible headline. 

Without it, the hours or days you put into creating a perfect post could go to waste. This is why you need to build an undeniably good impression at first glance; to lead your audience to click, consume, and share your content.

BuzzSumo, an online platform that searches topics and finds the best engagement across audiences on social media, reveals interesting findings about writing headlines. Over a two-year span, they studied 100 million headlines with the most shares on social media.

So what kind of headlines attract the biggest audiences? 

It turns out that for both Facebook and Twitter, a headline’s ideal length is 11 words and 65 characters (Linehan et al., 2021). Indeed, headlines have gotten shorter over the years, down from 15 words in 2017.

Ideal headline length

The study also reveals that using numbers 3 to 10 in headlines promotes more engagement than double-digit numbers. For example, “The 3 most common mental disorders in the US” or “The top 10 most popular shows on Netflix” tend to attract more audiences. 

Oh, are you curious about what magic number to use? It turns out 10 is the perfect number you need in your headline. But, of course, you can also go with 5 or 7 to capture your prospects.

Top 3 numbers to use in headlines

When it comes to posting content, we always emphasize the need to think about where you are posting. Why? Simply because each social media platform has a distinct way of presenting content depending on who you are connecting with.

For instance, on Facebook, these types of headlines drive audiences to click and share content: hyperboles (or exaggerated statements), surprise (shocking or challenging facts), curiosity (“x reasons why”), and rankings (from public votes or distinguished award-giving bodies). 

Newness is a strong factor on Facebook. It pays to post one-of-a-kind events or situations as they occur.

You can also use headlines that provide guidance (mini-tutorials or how-to guides) or story themes.

Another well-liked headline for Facebook is of the instructional type. These are statements that give a sense of obligation, for instance using the phrases “you need to” or “need to know”. This formula, which gives its audience the responsibility to learn and take action, also creates a FOMO vibe.

Let’s take this headline as an example, “Learning disabilities & differences: What parents need to know”. Aside from the FOMO of this timely information, such a headline also gives parents a snapshot of the critical aspects of having a child with a disability.

Instructional headlines of this type are also a winner on Twitter.

Though Facebook and Twitter have some differences in the content and headlines to use, there are still some crossover headline phrases that you can use when you’re targeting these two platforms. 

So what are the top 10 headline phrases that drive the most engagement for Facebook AND Twitter? According to the same study (Linehan et al., 2021), they are as follows:

  1. The story of   
  2. The top X
  3. The X best
  4. The X most
  5. This is how
  6. This is the
  7. What are the
  8. What is the
  9. What you need
  10. Why you should

Top 10 headline phrases for Facebook and Twitter

#4 Post a variety of content 

Diversity is another key element of effective social media writing. Post a combination of different forms of content to avoid making the readers bored. Here’s what you can include in your content while writing for social media:

  • Ask a question: This is one of the best ways to both engage your audience and get to know their interests and concerns.
  • Blog posts: If you have a website and publish content in the form of blog posts, social media is a great medium to share excerpts of those posts and encourage users to head to your website to read more.
  • Testimonials: As a life coach, you need to show your audience how you can help them. Your previous clients can be a great source of content for your social media posts. You could ask them to write a testimonial and post it on your social media pages.
  • Daily reminders Life coaches are here to help people thrive in their personal or professional lives. So you can post quick tips or daily reminders on the topics that are both useful and attractive for your audience.
  • Inspirational quotes: Quotes are an excellent feature that lend themselves to the field of life coaching. You could either use your own pieces of advice in the form of inspirational quotes or the ones from other famous and successful people.
  • Answer FAQs: This will help you and your audience at the same time. More often than not, businesses receive the same questions over and over again. It is an excellent opportunity for you to create useful content for your social media and, at the same time, help users find answers to their questions.
  • Trending topics: Share your expert opinion based on what’s currently hot. Joining a trending topic is a skillful way to capture and engage your audience.
  • Contests and challenges: Running a contest or challenge once in a while encourages more followers and advocates. Be ready with your giveaways. It can be any helpful and exclusive content you don’t normally give out like a webinar, e-course, or book. This will develop the know, like, and trust factor.

The 8 best social media content ideas for life coaches

Whatever you post, make sure the content is authentic and designed to help the audience from the depth of your heart. People can feel what information is solving their problems and what posts are trying to sell something.

#5 Include images in your social media posts 

Some social networking platforms are more geared to using images rather than text, such as Pinterest and Instagram. For these platforms, you need high-quality images that catch the attention of the audience at first glance.

It’s a well-known fact that a picture is worth a thousand words. Choosing an image that is relevant to your post can go a long way to inviting users to engage with your post.

Pictures give a visual appeal to your post and complement the message you want to send.

For branding purposes, it’s also a good idea to include elements of your brand in the image to make it stick in the minds of users.

And don’t forget that some social networking platforms are more geared to using images rather than text, such as Pinterest and Instagram. For these platforms, you need high-quality images that catch the attention of the audience at first glance.

Find your purpose

Elevate your social media posts and attract more prospects with powerful visuals. Explore these tools in crafting attractive posts with the help of infographics and images. 

  • Unsplash or Pexels: These platforms offer free stock images which you can add to your post.
  • Canva: Allows you to create various kinds of graphics for free. It gives a feel of having a designer’s touch even if you’re not a graphic designer. Canva also has a range of templates, images, icons, and text styles that can give your design extra appeal.
  • Internet Marketing Ninjas: Makes it a breeze to resize infographics and photos so you can post on various social media platforms.   

#6 Drive engagement through social media posts 

Social media writing is more than just the process of creating content for users to read. You also want them to engage with your posts and perform actions to show they truly relate to your content.

But how do you know whether your users are engaged with your post? In social media, a quick measure of engagement is by using these key metrics:

  • Likes
  • Comments
  • Number of followers
  • Number of shares or retweets
  • Click-throughs
  • Tagged and untagged brand mentions
  • Branded hashtags

There are many ways to drive engagement in social media writing. You can ask them questions about their own experiences. Ask them if they agree or disagree with what you said, or if they like your post or not.

You can also hop in a conversation and comment on the buzz that’s happening in the news or online world. Grab your chance to connect with your audience especially if the online buzz relates to your expertise or brand.  

Also, add a call-to-action element like “contact us” at the end of your post to drive more traffic to your website.

Content is fire, social media is gasoline.	 Jay Baer Coaching Quote

#7 Choose the right social media platforms 

As we mentioned earlier, various social media platforms are popular with specific groups of people, which requires posting different content for each platform. With more than 3.8 billion social media users in the world, knowing the features of each platform will help you decide on the best kind of content for each:

  • Facebook: Although posts for social media need to be short, on Facebook, you can write longer posts. As Facebook is geared to both news and entertainment, make sure to add visuals such as a photo or a video to make your post more engaging. It also pays to create your business page early on to have a wider reach when you run paid ads. As of January 2022, Facebook is still the most popular social media platform having 2.91 billion monthly active users (Statista, 2022).
  • Twitter: Unlike Facebook, Twitter positions itself more as a news platform. The 280-character limit on Twitter can be a challenge for social media writing, so you should be to the point and use well-researched hashtags efficiently. Apart from using hashtags, ensure that you consistently tweet to have better engagement with your audience. Also, you can include an image and links to advertise your blog posts and website.
  • Instagram: Instagram is a highly visual social network that is not great for lengthy posts. Unlike some of the other platforms, using many hashtags is encouraged (11 is the ideal number). Include engaging elements in your images or videos to encourage users to read your captions. Brands with powerful visual appeal thrive on this platform. (For more ideas on crafting your brand on Instagram, check out our article on Who are the best life coaches on Instagram)
  • LinkedIn: Because LinkedIn is a social network for professionals, the content you create needs to be catered to this environment. LinkedIn is perfect for long posts that are professional and display your expertise and knowledge. LinkedIn works best for the sharing of industry updates and research-related content. You can also include images to attract more readers.
  • YouTube: Known as the second most popular social media platform with more than 2.56 billion monthly active users (Statista, 2022). YouTube continues to grow as a social media powerhouse. If you have a quite long blog post, you might want to consider making a video to enhance your content. YouTube works best for how-to videos, vlogs, educational content, and product reviews. To attract more prospects to your site, feature relevant studies and customer reviews to support your post. (Need more inspiration? Check out our Inspirational guide to YouTube life coaches).
  • Pinterest: Like Instagram, Pinterest is a highly visual platform, so better keep your text short and concise. With over 444 million monthly active users (Statista, 2022), it’s where 35% of US millennials search and discover inspiration for a project. Use a perfect mix of images, infographics, and other visual content to make your post more attractive.  
  • TikTok: Remember when TikTok suddenly became a global hit? During the pandemic, we got a bit of comic relief via funny and uplifting short-form videos. Make your brand stand out by experimenting and creating diverse video content. Use this platform if you’re targeting Millennials or Gen Zs.    

The best content for your next social media post

#8 Focus on your brand message

Though the reason you’re on social media indeed is to attract more prospects, you don’t need to be too salesy about it.

Your social media posts need to focus on your target clients, aiming to solve their needs. Establish your brand message using a unique value proposition (UVP). Focus on the problem or pain point you are addressing and try not to sound like you’re delivering a sales pitch. Speak with your audience directly and highlight what makes you unique.

Might want to draw inspiration from the Instagram feed of @MarieForleo, a motivational coach and certified optimist. Named by Oprah as “a thought leader for the next generation,” she has been genuine in her message of embracing your unique self.

Marie Forleo Instagram feed

From her IG feed to her website, you can see the consistency of her brand message. She emphasizes what she can bring to the table. And that’s by allowing her audience to find their genuine purpose and happiness. Who doesn’t wanna sign up for such an offer? Not salesy at all!

#9 Analyze your content’s performance

Once you’ve tried creating various types of content across different social media platforms, it’s time to crunch the numbers.

Start by creating a spreadsheet of your published content. Label your columns accordingly with the post title, target keywords, and topic. Then place your metrics such as the likes, shares, views, saves, and other engagement measures. 

Track how well each of your posts perform. Group those which need to be maintained, overhauled, or improved through additional graphics or writing. Also, take note of the factors that make your post stand out when it’s doing well on the rankings.

It takes extra effort to track your content’s performance. But it’s the most effective way to know how well you do on your posts. It also gives you insight into how to structure and make your post appealing to your audience.

Social media metrics to check your content performance

#10 It’s more than posting content 

Users engage with your posts by leaving comments, which is a great opportunity for you to get them more involved with your posts.

While writing for social media should be your primary goal to attract social media users, it’s not the only thing you should focus on. Users engage with your posts by leaving comments, which is a great opportunity for you to get them more involved with your posts.

Try to reply to all the comments so that users can feel you value their presence on your social media page. You don’t need to sound formal on social media since social media platforms are more laid-back means of communication. Have a friendly tone, and make sure you sound like a friend who genuinely wants to help.

Include call-to-action features with a positive tone whenever you can in your replies to help users get more involved.


Don't have time to write all your own content? We don't blame you, and actually, we think it's best to outsource at least SOME of this work.

Yes, you will build a tribe and a brand on social media, but you also need to be spending your time getting prospects through actual conversations. Not to mention actually coaching!

So to fatten up those social media feeds with quality content, we love this Mega Bundle of Social Media Content for Coaches. It was created BY coaches, FOR coaches and includes an ENTIRE YEAR of cool content that is rebrandable, re-usable and can ALSO can be re-purposed as coaching content in your programs.

You get:

  • 12 x MONTHLY inforgraphics sch as goal setting, kindness, authenticity
  • 52 x WEEKLY themed coaching questions in the form of graphics
  • 260 x DAILY inspirational quotes for weekdays
  • 52 SATURDAY journaling prompts
  • 52 SUNDAY weekly affirmations

And the cool thing is it comes withjournalling prompts, affirmations, and other content that helps you GIVE VALUE as a coach. You could upload this into your coaching dashboard as additional resources--why just stop at social media?

Frees up your time to actually do coaching! Check it out now.

Top 10 life coach content ideas

Bottom line 

If you’re a life coach who tries to support your client to get the most out of their lives, don’t miss out on the opportunity that social media has created. With the presence of a wide range of social media users, writing useful content for social media is an excellent path to connecting with more potential clients.

All you need to do is think of what your prospective clients need to know and present it in the most appealing way through social media writing.


Download our Planner: How to Attract High Value Clients

How to attract high value coaching clients

How to get high income coaching clients to your business



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It's a dialogue, not a monologue, and some people don't understand that. Social media is more like a telephone than a television. Amy Jo Martin Coaching Quote


  1. How do you create life coaching content?

Creating life coaching content is the key to attracting and capturing not just any client, but the right client for you. Start by identifying your target audience so you’ll know their needs and interests. Then provide your ways of solving them. Share valuable information through an article or video that’s backed by research. 

Focus on quality content. Make it interesting by injecting questions, adding visuals, and recent studies. Also practice keeping your content short and sweet with no fluff. This way, you’ll get your message across without fear of losing your audience’s interest.    

  1. What is the best social media platform for life coaches?

Instagram is the best social media platform for life coaches as it gives you greater organic reach than other platforms. With Instagram, you can also craft diverse content including reels, stories, graphics or images, and short videos. But remember to put in a lot of effort to create a catchy caption for better engagement. Also use effective hashtags for life coaches to drive more traffic to your content.  

  1. What should a coach post on social media?

Often, coaches post inspirational quotes for a daily boost of motivation and healthy well-being. But there are other valuable posts that life coaches should explore. These are testimonials and daily reminders, or they could also ask a question or a poll, answer some FAQs, and run a contest. Coaches can also share excerpts from their blogs and insights on trending issues.

  1. What are the best hashtags for life coaches?

Promoting your coaching business online can be a challenge especially when you’re just starting out. But with the help of hashtags, you can widen your reach as more people have a chance to see your post. You only need to be strategic in using them. Check out the best hashtags to use as a life coach.


Contact me




  • dejaol sone
    October 29, 2020

    If you want to make your dreams come true, the first thing you have to do is wake up to a fun quiz!

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