Article Reach the top of search engine rankings as a coach with our SEO suggestions for life coaching 1 2021 Life coaching Getting coaching clients life coaching Lifecoachhub Pty Ltd LifeCoachHub

How To Get Your Coaching Business Found in Google

TAGS: coaching, life coaching, business coaching, coach, life coach, self help, personal development SEO, marketing for coaches, search engine optimization, Google

Writing Effective Content

The philosophical truth is that most of us know how other people should live their lives but things become more complicated when it comes to our own life management. And here is where life coaching can be a helpful option. Today, a lot of people who want to live their lives in a more conscious way are looking for life coaches, but how to make your life coaching website discoverable in Google? How to get coaching clients, and run the world of mouth? The first step along this path is strengthening your Google presence. In this article, we will dwell on the most effective practices to promote the websites of coaches in 2021.

Make Sure Your Website Is Technically Promotable in Google

Before getting started with marketing and SEO coaching practices, let’s make sure your website has enough technical potential to be discoverable and ranked well by Google. The first question is the platform your website is powered with.

A lot of life coaches who are just getting started with promoting their expertise tend to use free or almost free website builders to create a website fast and redirect users to it. Still, not all website builders are equally effective for SEO. To be honest, Google doesn’t like websites that aren’t created in a custom way, for example, with the help of Wix or Tilda. In this case, using WordPress and investing a little in semi-custom websites makes more sense since it will automatically unlock more SEO opportunities.

Next, consider the following important points that directly affect your SEO results:

  • Website loading speed - it shouldn’t exceed 5 seconds
  • Mobile optimization  - those websites that are perfectly tailored to mobile experience are better ranked by Google.
  • Technically clear code. It gives Google an opportunity to get through it faster.
  • No 404 pages. They are harmful to the user experience so Google is unwilling to promote the websites teeming with them.

Write Top-Notch Content Powered by Your Expertise

Writing effective content is the evergreen and the most winning strategy to make your website easier to find in Google. What does effective content look like in the life coaching niche? Below are the most essential features:

  • Dedicated and specific topic. One article should reflect one topic only to let the readers go deep into details.
  • Actionable tips. Those in search of life coaching services need help right now. Right now, they expect you to tell them what and how to do to improve some aspects of their lives. Surely, you shouldn’t share all the actionable tips for free but showing the users the first steps to the right direction is essential for making your content credible, valuable and effective  -both for the users and search engines.
  • Scientific research. Life coaching goes with psychology hand in hand. Make sure to cite recent studies and dwell on the insights that can be extracted from them.
  • Your content should be filled with the right keywords, so let’s dwell on the latter task in more detail.

Pick the Right Keywords and Use Them in an Intelligent Way

Effective SEO strategy is impossible without using the right keywords. Make dedicated keywords research around each of the topics you are going to cover in your life coaching blog. To do it, use Ahrefs or Uber Suggest - they are the most effective tools for getting an insight into the real users’ queries.

In addition to popular and highly competitive keywords, which you should use in your content, pay attention to the long-tail keywords since they are pretty winning options to power your article with. Firstly, they are less competitive which means that you are likely to take top SERP positions in response to these queries. Secondly, they allow for coming up with a dedicated article, dwelling on a very specific problem and thereby promising the users more value.

Let’s compare the options:

  • “How to improve my life” - this is a too general topic and highly competitive keyword
  • “How do I begin to change my life financially” - this is a more specific topic that hints at the actionable insights, is tailored to the specific life aspect, gives you an opportunity to share some tips for free but sell the more valuable ones in the form of an online course.

As one more option to streamline your SEO efforts, consider adding a FAQ block on your website and after each of your articles. This is an opportunity to provide even more details and carefully deal with users' concerns. Use the social listening tool like Answer the Public to research the real users’ questions according to the specific life topic and answer them using related keywords.

Make Use of Local SEO and Register on Google My Business

Local SEO is one more effective tactic for making your life coaching website better visible in Google. What’s more, you don’t need to have a physical presence to get started with it. To successfully promote your website according to local search queries, it is enough to create additional local-based pages on your website.

All the other tasks are similar to the previous ones  - keep writing the highest-end content but fill it with local keywords. Also, consider registering in Google My Business if you have an office since this is a good option to become immediately visible in response to the local search request.

Showcase Yourself on Social Media

In addition to promoting your website on Google, promote yourself as an expert and build trust with your audience. Social media are perfect for this task since most of them provide effective features for reaching out to the interested users, staying in touch with them, sharing valuable insights, and building transparent relations.

For instance, you can go live and deal with user concerns in real-time, create short and engaging videos to cheer up your followers, write meaningful posts, and run paid social media ads. Social media promotion can help you with redirecting traffic to your website as well.

Strengthen Your Website With Backlinks

Strengthening your website with high-quality do-follow backlinks is important for making it better visible in Google. In the opinion of Google, backlinks should appear organically, in response to the high-quality content worth referencing. Still, waiting until your content will reach the top SERP and generate backlinks on its own can take too much time.

That’s why you need a careful backlink strategy that will allow you to grow your backlinks organically, without the risk of getting penalties from Google. Guest posting is one of the safest and effective strategies to do it. With its help, you can attract more backlinks, share your expertise on third-party platforms, and redirect their users to your website. However, make sure to publish your guest posts on semi-niche but non-competitive websites to make the most out of this strategy.

Launch Paid Ads

Launching Google PPC ads is another opportunity to attract more traffic to your website and show better behavioral patterns to Google. But you should be smart with this strategy. Instead of promoting your services with paid ads, consider promoting your articles since the users at the top of the sales funnel aren’t ready to instantly buy. However, they would like to uncover some life-improving tips and insights, and placing your content at the top of search with the help of paid ads is an opportunity to start a conversation with them.

Add Videos

To make your website even more attractive for Google ranking algorithms, consider adding videos to your content. Since videos are trendy and a lot of users already prefer watching instead of reading, this is a good chance to improve your on-page behavioral factors. Behavior patterns of the users, like bounce rate and on-page dwelling time, are quite important for Google since they act as social proof of a website's credibility.

So, consider adding topic-related videos that you can easily find on YouTube, or even better, shoot your own ones. Since one of the tasks is to promote yourself as a life coaching expert, your selfie videos sharing tips, insights and stories are the opportunity to kill two birds with one stone - improve your on-page SEO and build more trustful relations with the audience.

Make Use of Testimonial Marketing

As one more option to improve your website credibility and attract an influx of target users, make use of testimonial marketing. First, use Google My Business and kindly ask your previous customers to share their reviews. Also, get registered on Yelp and Trust Pilot since a lot of the users in need of high-quality services begin their online search by shortlisting the companies and gathering social proof.


Promoting your life coaching website shouldn’t be challenging. Fortunately, all the best SEO practices that work well in other industries, work well for promoting life coaching services too. Make sure to follow the tips we have shared above, investing your time and effort in improving your Google presence day after day. The trick is that SEO delivers results only if you work on it constantly, and this is also the way to build trustful relations with your audience by delivering actionable and valuable content.

About the Author

Frank Hamilton is a blogger and translator from Manchester. He is a professional writing expert in such topics as blogging, digital marketing and self-education. He also loves traveling and speaks Spanish, French, German and English.



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  • Coach Xavier Coach X Smith
    Xavier Coach X Smith
    October 19, 2021

    This is good stuff! Thank you for this!

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