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Life Coach SEO 101: How To Get Your Coaching Business Found in Google (2022 Update)

TAGS: coaching, life coaching, business coaching, coach, life coach, self help, personal development SEO, marketing for coaches, search engine optimization, Google

Writing Effective Content

The truth is that most of us know how other people should live their lives but things become more complicated when it comes to our own life management. And here is where life coaching can be a helpful option.

Today, a lot of people who want to live their lives in a more conscious way are looking for life coaches, but how do you make your life coaching website discoverable on Google? How do you get new coaching clients?

The first step on this path is strengthening your Google presence. In this article, we will dwell on the most effective practices to help you get your coaching business found on Google in 2022.

1. Make sure your website is technically promotable in Google

Today, a lot of people who want to live their lives in a more conscious way are looking for life coaches, but how do you make your life coaching website discoverable on Google?

Before getting started with marketing and SEO coaching practices, let’s make sure your website has enough technical potential to be discoverable and ranked well by Google. The first question is the platform your website is powered with.

A lot of life coaches who are just getting started with promoting their expertise tend to use free or almost free website builders to create a website fast and redirect users to it. However, not all website builders are equally effective for SEO.

To be honest, Google doesn’t like websites that aren’t custom, for example, with the help of Wix or Tilda. In this case, using WordPress and investing a little in semi-custom websites makes more sense since it will automatically unlock more SEO opportunities.

Next, consider the following important points that directly affect your SEO results:

  • Website loading speed - it shouldn’t exceed 5 seconds
  • Mobile optimization - those websites that are perfectly tailored to mobile experience are better ranked by Google.
  • Technically clear code. Good code allows Google to get through it faster.
  • No 404 pages. They are harmful to the user experience so Google is unwilling to promote the websites teeming with them.

2. Enhance your website title and meta description

Your title and meta description must be appealing and informative enough to encourage your potential clients to visit your website.

Once you’ve properly set up your website, work on your website title and meta description to attract a bigger audience. Your website title is the blue text that shows on the search results page, and what your visitors click to get to your website. While the meta description is the summary or a brief description of your website that appears just below the title. 

Your title and meta description must be appealing and informative enough to encourage your potential clients to visit your website.

Let’s look at these examples below.


The first example shows the top search result that offers free online courses from some of the top institutions worldwide. However, as you scroll down the results page, you’ll come across the second example that offers free online learning with a certificate and diploma but you don’t know from which schools they get those courses. 

Instinctively, you will click the top result that offers free courses from well-known universities.

This illustrates the crucial role of having an optimized title and meta description. Below are some tricks you can use to apply this to your website.

  • Title. Have a unique title that accurately describes your page
  • Title Keywords. Place your main keywords at the beginning of your title
  • Characters. Keep your title below 60 characters
  • Meta description. Write a powerful meta description in 130 characters. Put your main keywords in your meta description

3.  Write top-notch content powered by your expertise

Writing effective content is a winning strategy for making your website easier to find on Google. What does effective content look like in the life coaching niche? Below are the most essential features:

  • Dedicated and specific topic. One article should reflect one topic only to let the readers go deep into details.
  • Actionable tips. Those in search of life coaching services need help right now. They expect you to tell them how to improve some aspects of their lives. Don’t share all your actionable tips for free but showing your readers the first steps in the right direction is essential for making your content credible, valuable, and effective - both for the users and search engines.
  • Scientific research. Life coaching goes hand in hand with psychology. Make sure to cite recent studies and explore the insights that can be extracted from them.
  • Targeted keywords. Your content should be filled with the right keywords, so let’s discuss this in more detail in the next section.

Writing top-notch content frequently also encourages your audience to keep coming back for more actionable advice. Having a great mix of storytelling and timely information, crafted in an engaging and informative way while using the right keywords, will give your content a boost in being found on Google. It pays to have a content plan that aims to answer your target audience’s questions, pain points, and interests. 

4. Pick the right keywords and use them in an intelligent way

Effective SEO strategy is impossible without using the right keywords. Make dedicated keyword research around each of the topics you are going to cover in your life coaching blog. To do it, use Ahrefs or Uber Suggest - they are the most effective tools for getting an insight into the real users’ queries.

By using these tools and doing quick research, you’ll find what your audience wants and constantly searches for. These tools will also give you a glimpse of your competitors’ ranking and the keywords they inject into their content. 

In addition to popular and highly competitive keywords, which you should use in your content, pay attention to the long-tail keywords since they are pretty winning options with which to power your article. First, they are less competitive which means that you are likely to take a higher SERP position in response to these queries. Secondly, they allow for coming up with a dedicated article, focusing on a very specific problem and thereby promising the users more value.

Let’s compare these options:

  • “How to improve my life” - this topic is a too general topic and a highly competitive keyword phrase.


  • “How do I begin to change my life financially - this is a more specific topic that hints at actionable insights tailored to a specific issue and allows you to share some tips for free but sell the more valuable ones in the form of an online course.

Creating a compelling article that incorporates the right keywords powers up your strategy to win the SEO game. However, a properly implemented content plan that includes targeted keywords boosts your chances of getting organic traffic. 

As one more option to streamline your SEO efforts, consider adding an FAQ block on your website and after each of your articles. This is an opportunity to provide even more details and carefully deal with users' concerns. Use a social listening tool such as Answer the Public to research real users’ questions according to the specific topics and answer them using related keywords.

5. Make use of local SEO and register on Google Business

Local SEO is another effective tactic to use to increase your visibility on Google. What’s even better, you don’t need to have a physical presence to get started with it. To successfully promote your website according to local search queries, it is enough to create additional local-based pages on your website.

All the other tasks are similar to the previous ones - keep writing high-quality content and fill it with local keywords. Also, consider registering in Google Business Profile even if you only offer online consultations or sessions as you don’t have to list your physical office. This is a good option to become immediately visible in response to the local search request. So when someone searches for “local coaches near me,” your coaching business will appear on Google’s search results.

6. Showcase yourself on social media 

Not only do small to large businesses use social media in promoting their products, but it has also become a venue to drive prospects to buy. 

In addition to promoting your website on Google, promote yourself as an expert and build trust with your audience using various social media platforms. Social media are perfect for this task since most of them provide effective features for reaching out to interested readers, staying in touch with them, sharing valuable insights, and building transparent relations.

For instance, you can go live and deal with user concerns in real time, create short and engaging videos to entertain your followers, write meaningful posts, and run paid social media ads. Social media promotion can help you with redirecting traffic to your website as well.

Since social media has the power to greatly influence web traffic and increase search rankings, several businesses maximize the benefit of using various platforms such as Facebook, Twitter, Instagram, LinkedIn, Pinterest, and TikTok. 

A recent study on the effect of social media in improving website ranking revealed that 89% of businesses gained more exposure by using social media, and 75% experienced positive results through the increased traffic brought to their company. Through social media features such as “like”, “follow”, “save”, or “bookmark”, quality content that affects, entertains, educates, and inspires allows its users to become advocates of a product, person, or brand in general.

The same research also suggested that social traffic generated from shared links, images, and videos, overtakes overall search traffic, making it the single biggest traffic source (Patel, P. & Patel, K., 2014). Not only do small to large businesses use social media in promoting their products, but it has also become a venue to drive prospects to buy. This motivation to buy is shown by the 71% of social media users who state that they will likely buy from a brand they follow online.  

7. Strengthen your website with backlinks

Backlinks, also known as “inbound links”, “incoming links”, or “one-way links”, are links from one website to another. In other words, these are incoming links from other websites to yours.

As you become popular on the web and people begin to consider you as an authority, you’ll increase your ranking in the search results through the effective use of backlinks. Here are some ways to get you started with using backlinks:

  • Guest blogging is when you create content/article for another website within your line of business   
  • Broken link building is when you find broken links from other websites while offering to replace them with yours  
  • Infographic sharing is sharing the infographic you made with other websites 

Strengthening your website with high-quality do-follow backlinks is important in creating greater visibility on Google. From Google’s end, backlinks should appear organically, in response to the high-quality content worth referencing. Still, waiting until your content reaches the top SERP and generates backlinks on its own can take too much time.

That’s why you need a careful backlink strategy that will allow you to grow your backlinks organically, without the risk of getting penalties from Google. Guest posting is one of the safest and most effective strategies to do it. With its help, you can attract more backlinks, share your expertise on third-party platforms, and redirect their users to your website. However, make sure to publish your guest posts on semi-niche but non-competitive websites to make the most out of this strategy.

8. Launch paid ads

Launching Google PPC ads is another opportunity to attract more traffic to your website and show better behavioral patterns to Google. But you should be smart with this strategy. Instead of promoting your services with paid ads, consider promoting your articles since the users at the top of the sales funnel may not be ready to instantly buy.

However, they might like to uncover some life-improving tips and insights, and placing your content at the top of the search with the help of paid ads is an opportunity to start a conversation with them.

9. Add videos 

Consider adding topic-related videos that you can easily find on YouTube, or even better, shoot your own.

To make your website even more attractive for Google ranking algorithms, consider adding videos to your content. Since videos are trendy and a lot of users already prefer watching instead of reading, this is a good chance to improve your on-page behavioral factors. Behavior patterns of the users, like bounce rate and on-page dwelling time, are quite important for Google since they act as social proof of a website's credibility.

So, consider adding topic-related videos that you can easily find on YouTube, or even better, shoot your own. Since one of the tasks is to promote yourself as a life coaching expert, your selfie videos sharing tips, insights, and stories are the opportunity to kill two birds with one stone - improve your on-page SEO and build more trustful relations with the audience.

10. Make use of testimonial marketing 

As one more option to improve your website credibility and attract an influx of target users, make use of testimonial marketing. First, use Google Business Profile and kindly ask your previous customers to share their feedback or make product reviews.

Also, get registered on Yelp and Trust Pilot since a lot of the users in need of high-quality services begin their online search by shortlisting the companies and gathering social proof.

Wrapping up 

Promoting your life coaching website shouldn’t be challenging. Fortunately, all the best SEO practices that are proven to work well in other industries, can be easily adapted to promote your life coaching services too.

Make sure to follow the tips we have shared above while investing your time and effort to improve your Google presence day after day. The trick is that SEO delivers results only if you work on it constantly, and this is also the way to build trustful relations with your audience by delivering actionable and valuable content.


  1. How do I get more coaching clients?

  There are many ways to increase your coaching clients such as:

  1. Select your target audience and meet them where they are.
  2. Create a plan that provides an overall direction on your coaching business such as who your audience is, the platforms to use, content to publish, and other essential details.
  3. Create engaging content that you can publish on your website and through social media like blogs, images, recorded and live videos and infographics.
  4. Connect with your prospects
  5. Try podcasting or webinars.
  6. Share inspiring or amazing stories about yourself or someone you know
  7. Engage in social media groups.
  8. List yourself in a coaching directory with an amazingly written life coach bio.
  9. Sign up for lead services that will let you get the names of clients interested in coaching.

2. How do I market my new coaching business?

   You can use several organic marketing strategies to promote your coaching business.       Here are some tips to consider:

  1. Use your previous career/s in promoting your new field.
  2. Provide free consultations.
  3. Create (at least three) appealing packages for your prospects.
  4. Attend various networking events, conferences, workshops, and other gatherings where you can promote your business.
  5. Make sure you have a unique selling proposition to stand out from the crowd.
  6. Promote yourself by attending events, public speaking, or writing a book.
  7. Use social media to increase your exposure across different platforms.
  8. Send out compelling email compaigns.
  9. Include your business on online directories such as Google Business.
  10. Form cross-industry partnerships.
  11. Get clear on your brand and offerings.

3. How can I expand my coaching business?

Once your coaching business has been properly set up you can expand it by using these tactics:

  1. Evaluate your strategy by going back to your business goals and company vision.
  2. Redefine your target clients - their needs, wants, and aspirations.
  3. Learn from those with experience in the field.
  4. Refine your message and ensure that you are attracting the right audience.
  5. Create appealing offers that your clients will find difficult to refuse or regret buying.
  6. Administer your coaching online to keep clients longer and happier.
  7. Establish a marketing strategy that penetrates your target clients across several platforms.


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  • Coach Xavier Coach X Smith
    Xavier Coach X Smith
    October 19, 2021

    This is good stuff! Thank you for this!

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